What type of capital do I need? This is one of most critical needs of a company. Funds and investors have many different characteristics. You need to know the investors focus – these characteristics include: stage of funding, size of investment, industry focus, geography, revenue size and earnings thresholds of a company are the initial screening. Spending months or years trying to find these funding sources is costly to the speed to market for companies.
Understanding where your company fits is critical to a successful fundraising. Going to funding sources that don’t fit, creates a tremendous drain on the company in terms of time, energy and reputation.
Utilizing the screening measures, you will have derive a meaningful set of funding sources that will yield potential funding within your ecosystem or company.