Many great products and services struggle to find the right channels and partners. Often times, this is a result on an inability to connect to the right company or decision maker within the channel or company. Tracking the key elements of these channel partners and decision makers enables a company to access this network more efficiently. By utilizing the connections and data provided, the ability to garner a direct connection, often times leads to a quicker decision. This is critical to revenue growth, diversification and driving competition to other markets.